Do you have a product to sell? Or maybe you want someone to sign up for your email newsletter. If this is the case, then you need to design a great landing page. Why? Because great landing pages convert your visitors into leads and sales.
Examples include dating sites like Plenty of Fish which convert the majority of their visitors into new members.
So how do you design a great landing page that gets conversions? Neil Patel just wrote a post that shows how you do it called 7 Things Every (Great) Landing Page Needs. If you’re too lazy to read it, I’m going to highlight on takeaway I got from his article.
Get Real Testimonials
You always want to have real stats and testimonials to back up your product. So whenever you get a customer, always try to get a testimonial from them. Neil suggests that each testimonial should include your customer’s full name, picture, and most importantly, what kind of results they got with your product.
Case studies also work really well. Create an awesome case study which shows your product achieving real results can boost your sales dramatically.
If your product is truly great, then people using your product is all the proof you need. The Genesis Theme Framework by Studiopress is a good example of this. So many of the top marketing blogs are using Genesis these days which in turn provides great social proof for new customers.
If you want to sell more of your product, then you need to design a good landing page. Sure it’s not easy, but it’s essential. So if you can’t design on yourself, go out and get one designed by a professional web designer. Or use a crowdsourcing site like 99designs which is a great alternative as well.