Creating a More Optimal Blog Design

Having a great design for your blog can do wonders for your business. Not only does it build your brand, but if optimized correctly, it can help you get more regular readers and keep them engaged as well. People just love visiting a site that’s smartly designed and easy to read.


So how do you improve the design of your blog?

Well the first thing is to hire a great designer. Ask around on popular web forums to find recommendations of top designers. The best designers are very pricy, but it’s well worth the investment.

If you don’t have that big a budget, then I would like an a design crowdsourcing site like 99designs or DesignCrowd. Using these types of sites will give you access to a large pool of designers, and allow you to select between multiple designs. Plus, the price for setting up a design contest is quite reasonable. I’ll skip the in-depth reviews here, but check out SmartBusinessTrends for their thoughts on using 99designs. It’s an interesting read.

Once you’ve picked who’s going to redesign your blog, you need to tell them what you want.

Here are some of my best tips for improving your blog design.

Use Snippets on your homepage

By default, most wordpress themes include entire posts on the front of their homepage. This is a big mistakes. Most of your visitors have short attention spans and will never bother reading your post. Instead, include snippets on your homepage instead. This lets your visitors scan through several posts to see what they like, and makes them more likely to find something they want to read.

Make sure your design is responsive

In the old days, we would design our websites for people browsing the web on their big monitor screens. Nowadays, the majority of your visitors are browsing your site from their cell phone or iPad. If your site doesn’t scale down to these smaller screen sizes, then you are giving your visitors a poor user experience.

Limit the Social Sharing Icons

There are so many social networks these days. And they all have their own set of social sharing buttons. Sure, they look cool, but having too many choices is not a good thing and will decrease the overall amount of social shares you earn. Instead, just focus on the biggest 3 social networks, Twitter, Facebook, and Google+ and include buttons for them. These are the networks that will send you the most traffic.

The only exception to this is if your blog is full of pictures. Then I would recommend swapping one of the above networks out for Pinterest.

Use a readable font size

According to Quicksprout, 34% of sites use 12px font and 30% use 13px font. Stick with these sizes as your visitors are used to them and they are readable. What are the most popular fonts? 34% use Verdana and 24% use Lucida Grande.

For headlines, go with Arial or Georgia font as they are the most popular.

Final Thoughts

If you take the time to ask your chosen designer to implement these suggestions, you will definitely see an increase in engagement on your site. These are time tested suggestions that have been implemented by many different sites. Try them out, and see for yourself.

6 Super Easy To Implement Blog Tips

Do you have a blog? Is it as successful as you were hoping it would be? Hopefully your answer was yes, but if not, I’ve written this post to help you out. Below are several tips that you can easily implement on your blog to make it better.

1. Use a headline generator

My favorite is called Portent’s Content Ideas Generator and it makes it really simple to generate some great headlines. Just input your subject, and it will spit out a new headline. Keep refreshing the page until you find one that you like.

2. Have an awesome blog logo

Every blog needs a great looking logo. It’s a great way to build your brand and make your site memorable. Take a look at Rae Hoffman who has a terrific looking 007 type logo on her site.

If you’re not a designer, then take a look at 99designs which is our favorite crowdsourcing place for getting cool logo designs. You can find some logo inspiration from a site like Logofaves and then you can use it as the basis of your design brief. After that, you will have a great looking logo in less than a week.

3. Put Social Icons above the fold

Why isn’t anyone following your twitter account or liking your Facebook page? More then likely it’s because you are putting these widgets above the fold on your blog.

If you want people to follow you on social media, you need to make it easy for them. Every extra hoop you make your visitors take will cost you followers.

4. Add A Call To Action

You write blog posts because you want your visitors to do something, right? Whether it’s writing a blog comment, clicking a link, or buying a product, you need to include some sort of explicit call to action. If you don’t, your readers will read your post and just move away on their own. Nobody can read your mind about what you want them to do, so why not tell them!

5. Show a Photo of yourself on your blog

Having a photo of yourself builds trust. Your readers want to know that what they are reading is being written by a real person.

6. Use A Good Web Host

Having a poor web host is the death of any blog. If your site is slow, or always down, then any visitors you do get, will never come back. That’s no way to run a blog, right?

Instead, make sure you invest in a reputable web host. A shared web host like Bluehost is a decent option, but look into getting a VPS with a hosting company like WiredTree (see review). They’re fast, reliable and their support is top notch.

Final Thoughts

What do you think of our blog tips? How many of them do you think you will be able to implement for your own blog? If you have any questions, please let us know in the comments and we will respond right away!

Why Designing a Great Landing Page is so Important

Do you have a product to sell? Or maybe you want someone to sign up for your email newsletter. If this is the case, then you need to design a great landing page. Why? Because great landing pages convert your visitors into leads and sales.

Examples include dating sites like Plenty of Fish which convert the majority of their visitors into new members.

So how do you design a great landing page that gets conversions? Neil Patel just wrote a post that shows how you do it called 7 Things Every (Great) Landing Page Needs. If you’re too lazy to read it, I’m going to highlight on takeaway I got from his article.

Get Real Testimonials

You always want to have real stats and testimonials to back up your product. So whenever you get a customer, always try to get a testimonial from them. Neil suggests that each testimonial should include your customer’s full name, picture, and most importantly, what kind of results they got with your product.

Case studies also work really well. Create an awesome case study which shows your product achieving real results can boost your sales dramatically.

If your product is truly great, then people using your product is all the proof you need. The Genesis Theme Framework by Studiopress is a good example of this. So many of the top marketing blogs are using Genesis these days which in turn provides great social proof for new customers.


If you want to sell more of your product, then you need to design a good landing page. Sure it’s not easy, but it’s essential. So if you can’t design on yourself, go out and get one designed by a professional web designer. Or use a crowdsourcing site like 99designs which is a great alternative as well.